JSWKnifeless Tape is the first product in China's automotive industry to introduce film cutting lines. JSW has a complete design and development structure, an international and professional management team. The company has always followed the corporate mission and governance principles and we are responsible for products and partners. Knifeless Tape ensures that products and partners move toward a common goal based on a consistent strategy, unified brand and culture. Through the establishment of a complete Knifeless Tape supply channel system, clear development strategy, leading innovative technology system, and efficient process concept, and it provides guarantee for the sustainable development of JSWKnifeless Tape. In Knifeless Tape film application, it can be cut directly, without using a knife, which is secure, and even in a small space range, the cutting effect is still excellent. Knifeless Tape will be a powerful engine to achieve the common goal of all employees. Since the reform, Knifeless Tape has become an important cutting component of the development of car color change. At present, with the development of the automobile industry entering a growth period and optimizing the "new normal" of structural adjustment, the construction of corporate culture based on strengthening the design line management and employee education has become very important. In order to give full play to the role of Knifeless Tape in better serving the automobile economic construction, the following exploration is made on the practical path of color change culture construction. The Knifeless Tape values, codes of conduct, moral standards, etc. that all employees agree with and follow in the long-term operation process. Influenced by various reasons, the positive significance of design line for promoting color changing economy industry must be re recognized. The successful model of major Knifeless Tape technology projects is also an important sign of the development of film technology. During the development of JSW medium and long term science and technology development plan of Dongguan Taimao Electronic Materials Co., Ltd., major projects of Knifeless Tape have been determined according to various opinions, which will be launched and implemented in the next 15 years. We believe that the implementation of this project will have a profound impact on improving the competitiveness of Knifeless Tape products and ensuring the long-term strategy of the enterprise. The development history of modern science and technology shows that the emergence of any emerging field, especially for the design line technology in its infancy and nascent stage, always needs a large amount of investment and careful care as early as possible. Advance deployment in the field of science and technology is a common approach to promote Knifeless Tape to maintain its leading position and backward enterprises to catch up with and surpass advanced enterprises. The leading position of Knifeless Tape industry is largely the result of JSW's advanced strategic deployment of Dongguan Taimao Electronic Materials Co., Ltd.